QUOTE(Patsy (4601) @ Mar 11 2008, 02:35 AM)

There are literally thousands of people looking for a partner on the Internet, you have to find a way of diverting them to you.
So true, however identifying your niche marketing will greatly assist. Make your site sticky, that is, give your visitors/members something that will keep them returning to your site on a daily basis.
Also not forgetting to have original text content. I know this maybe limited to the pre-formatted site templates, however any type of original content beats generic content hands down, because it will do you a lot more favour with your SEO.
(though keep in mind not to keyword stuff)
Having been in the online gambling industry since 2000, this like the dating industry isn't the cash cow it once was. Coming from an industry where it's not uncommon to compete for top 10 SERPS with 50,000,000+ sites. you soon realise that having a site in the top 10 is not much good if it looks like ever other site out there. You have to have an edge (even a gimmick) to stand out from the crowd, even when your in spot 1!
Over and above this, f you put in the hard yards and commitment to your site & believing that you will succeed, this will set you apart from a lot of people who eventual fall by the wayside through lack of motivation.
Cheers
AU-Dave