QUOTE(citysinglesdating @ Oct 15 2009, 02:34 PM)

Meta tags are lesser important now days compared to your content...so now they value relevant content in your pages and links to your site (quality sites linking to you not link farms etc).
This is true, although Meta Information should not be dispensed with.
Engines also look for a Heading tag, preferably <h1>, at or near the top of your page(s), e.g., <h1>Mysite.com is a dating and personal match site helping singles become couples.</h1>
You can style the <h1> to suit your site's motif in your CSS file.
Engines also look for relevance of content...and that includes consistency. In effect, it will be looking at how coherent your contently is structured for keywords in the content itself.