This month I'm trying to get to 600, I tried last month but my adwords went wrong, my fault unfortunately and i only made 350. I was at 298 last time I looked but then when I look today its back down to less than 290.
Why does this happen?
How can I tell if I'm on target or not?
I'm looking to adjust my PPC budget to hit, but it difficult if I can't tell how far I got.
Is there some sort of member validation or a reason they could join then cancel within maybe 24 hours or something?
Paul