QUOTE(whitelighter @ Mar 3 2009, 11:11 PM)

Hiya,
Good luck with your site Mark.
Like you, I am a newbie to dating sites, have never worked with html and have absolutely no knowledge on customising websites.
However, I have spent the last couple of months (patiently and frustratingly!) trawling through and attempting to customise my "flagship" niche dating website at www.cyprusloveaffairs.com
I have spent some very late nights doing all the work myself, but have picked up quite a few hints from reading through topics on the forum and helpful info from members and partners such as Lisa and Dan....
My site may appear a little "prissy" but this particular dating site is catering to a more conservative crowd and so I try to customise my front page accordingly and also refresh my news and tips articles regularly...
I think I am ready now to try and tackle some full blown local promotion, but right now I would appreciate some constructive criticism or hints and tips for improvement from fellow members of the forum.
My site is at www.cyprusloveaffairs.com
Thanks and regards,
Hi whitelighter
hmm... Since I'm an educated Multimediadesigner I can come up with a lot of hints and tips...
First of all... Think it's great you're trying to explore the world of HTML and other codes
I of course went to your site to check it out!
Something you have to keep in mind is:
Is the design communicating to the right audience?
Is it easy to understand the message of the site.
How is the usability - Is it easy to go to the registrationpage, loginpage or what so ever!
When you read a text you read from the top left to the right bottom! Have you placed the most important things here?
How is the SEO on the site? (Search Engine Optimization) - I don't know if you have ever heard this word before! But defently something you should look up on the internet!
Some tips to improve your site as it is:
The first thing I did was click on your "Find your Special Someone -Search Image" - But nothing happend! Maybe a link directly to your registrationpage would be an idea?
I like the ideer of updating the articles often! Can tell you that the search engines (like google, yahoo i.e.) really likes this! A thing you should remember when updating text is to check if your META description and META Tags fits to your new content!
I had a look at your HTML code also. You need to make some very important changes here.
Right now your header looks like this:
<html xmlns="http://www.w3.org/1999/xhtml">
<head>
<title>cyprus_love_affairs_dating_site_for_cypriots_and_ex-pats</title>
<meta name="keywords" content="Cypriots and ex-pats dating or love affairs, Cyprus dating site, hot Cypriots and ex-pat men, sexy Cypriot and ex-pat women, single Cypriot and ex-pat ladies seeking marriage, 18+ single Cyprus girls seeking friendship or love affairs, Cypriot and ex-pat dating, chat and romance, Cyprus personals, Cyprus photo personals, photo galleries of beautiful Cypriot women and men, online Cyprus dating services, singles from all over Cyprus, beautiful women for Cyprus dating or love affairs, single Cypriot and ex-pat men and women in search of dating and love affairs, affairs and relationships, interested in meeting a sexy Cypriot or ex-pat woman for chat, dating, romance, affairs, love or marriage, dating services, free dating service, adult dating service, Cypriots living in UK, Cypriots living worldwide, dating service Cyprus, free dating service Cyprus, internet dating service Cyprus, totally free dating service, free internet dating services, adult dating service Cyprus, online adult dating affairs, singles, single, date, dates, dating, couples, age, online_dating, age group, senior, mature Cypriot and ex-pats looking for love or an affair, soul mate, I am looking for love, singles dating in Cyprus,50s_plus age, finding_love_in_Cyprus, lonely_for_love_in_Cyprus, looking_for_dates_and_affairs_in_Cyprus, famous love affairs, historical love affairs, all_age_singles_in_Cyprus, kiss, the first kiss, love affair, relationship, tongue down her throat, sensuously, Cypriots, expats, Cyprus love affair, kissing a woman, eye contact, body language, aphrodite, your_own_intimate_party_for_two, intimate party for two, tease her, valentine's day, valentine, lovers? festival, cards, roses, gifts, a lovely event, a superb occasion, an excellent opportunity for sweethearts, renew promises, profess deeper love, celebrate togetherness, exchange tokens of friendship, Valentine, celebrate Valentine?s Day in Cyprus, home of Aphrodite, famed greek goddess of love, lust, sexual freedom, beauty and sexual desire, romantic evenings, candlelight dinner, love affairs, long walks with a loved one, weather for Famagusta, affiliate program, pay per click affiliate opportunity, become an affiliate, become a partner, affiliate associate program, affiliate dating program, " />
<meta name="description" content="Cyprus Love Affairs.com is an online meeting place where Cypriots and ex-pats can get connected with like-minded personals looking for dates, love and affairs of the heart?." />
It is VERY important that you follow these rules regarding to the SEO. It might look good that you have all the META Tags planned, but with the amount you have it only works negative and you can get "blacklisted" from the search engines! Blacklisted is another word for Spamlisted...
Remove them all and start over
Two rules that you must NOT ignore:
1. Maximum of keyword (META tags) : 5-6! Do not place the same word twice!
2. Length of the META description: MAX 220 - 230 characters (including white spaces)!
- remember that the description is not only for the user but also for the search engine!
- Do not repeat the same word in your description more than 3 times!
If you do this you are not totally lost when people is trying to find you on Google for instans...
There is a lot of rules regarding to the SEO, and if you search the internet I'm sure there is a guide somewhere that can tell you what to be concerned about

That's all from me so far... Good luck with your promotion!
Best wishes Lasse